Privacy policy

Last Updated: October 16, 2026

The Royal Jackets is an online retailer operated by ECOMM DIGITAL SOLUTION LTD, a company registered in England and Wales.

This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit https://theroyaljackets.com/, purchase our products, subscribe to our communications, or contact us.

1. Information We Collect

Depending on how you interact with our website, we may collect:

  • Full name and contact information

  • Email address and telephone number

  • Billing and shipping addresses

  • Order details, purchase history, and transaction information

  • Product preferences and sizing information

  • Customer service inquiries and correspondence

  • Marketing preferences and subscription details

  • Information voluntarily provided for customised orders

  • Technical information, including IP address, browser type, device details, referral sources, and website interactions

Payment card information is processed by our reauthorized payment service providers. We do not directly store complete payment card numbers or card security codes.

2. How We Use Personal Information

We use personal information where necessary and legally permitted to:

  • Process payments and fulfil orders

  • Manufacture, prepare, and ship purchased products

  • Provide order confirmations and delivery updates

  • Handle returns, exchanges, cancellations, and refunds

  • Respond to customer inquiries

  • Maintain website functionality and security

  • Detect and prevent fraud

  • Improve our products and customer experience

  • Analyse website performance

  • Measure advertising and marketing effectiveness

  • Send promotional communications where permitted

  • Comply with legal, regulatory, tax, and accounting obligations

Where applicable, processing is based on contract performance, legal obligations, legitimate interests, consent, or another lawful basis.

3. Cookies & Tracking Technologies

Our website uses cookies and similar technologies for website functionality, analytics, customer experience, and advertising.

These may include:

  • Essential cookies required for shopping cart and checkout functionality

  • Functional cookies used to remember preferences

  • Analytics technologies used to understand website activity

  • Advertising technologies used to measure campaigns and, where permitted, deliver relevant advertising

Our website may use Google Analytics, Google Ads, and Shopify-integrated services.

Where required by applicable law, we obtain consent before using non-essential cookies or tracking technologies.

Customers may manage available privacy preferences through our website's privacy controls, where provided, or through their browser settings.

4. Marketing Communications

If you subscribe to our newsletter or promotional communications, we may send product updates, special offers, and related marketing information where legally permitted.

You can unsubscribe at any time through the unsubscribe link in our emails or by contacting us.

Unsubscribing does not prevent essential communications concerning orders or customer service.

5. Sharing Personal Information

We may share relevant information with trusted service providers when necessary to operate our business, including:

  • Payment processors

  • Shopify and website service providers

  • Manufacturing and fulfilment partners

  • Shipping and courier companies

  • Customer service and communication providers

  • Analytics and advertising platforms

  • Fraud prevention and security providers

  • Professional advisers and authorities where legally required

Information is shared for legitimate operational purposes and subject to applicable privacy obligations.

We do not sell personal information in exchange for money. However, certain advertising and analytics activities may constitute data sharing, sale, or targeted advertising under applicable privacy laws. We respect applicable opt-out rights.

6. International Data Transfers

Because we operate internationally, personal information may be processed or transferred between countries, including the United Kingdom, Pakistan, and locations where our service providers operate.

Where required by law, appropriate safeguards will be used for international transfers.

7. Data Retention

We retain personal information only for as long as reasonably necessary for order fulfilment, customer support, accounting, legal compliance, fraud prevention, and dispute resolution.

Retention periods depend on the nature of the information and applicable legal requirements.

When information is no longer needed, it may be securely deleted or anonymity.

8. Data Security

We use reasonable technical, administrative, and organisational measures designed to protect personal information against unauthorised access, loss, misuse, alteration, or disclosure.

No method of internet transmission or electronic storage can be guaranteed completely secure.

9. Your Privacy Rights

Depending on your location and applicable law, you may have rights to:

  • Request access to your personal information

  • Request correction of inaccurate information

  • Request deletion where applicable

  • Object to or restrict certain processing

  • Withdraw consent where processing is based on consent

  • Request data portability where applicable

  • Opt out of certain marketing or targeted advertising activities

  • Lodge a complaint with an appropriate data protection authority

To exercise an applicable right, please contact us using the details below. We may need to verify your identity before processing a request.

10. Children's Privacy

Our website is not intended for children under the age of 13.

We do not knowingly collect personal information directly from children under 13 without appropriate authorisation.

If we discover that personal information has been collected unlawfully, we will take appropriate action in accordance with applicable law.

11. Third-Party Websites & Services

Our website may contain links to third-party websites or use third-party applications.

These services may have their own privacy notices and practices.

We encourage customers to review the relevant privacy information before interacting with third-party services.

12. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes to our services, technology, business practices, or applicable legal requirements.

The updated policy and revision date will be published on this page.

13. Contact & Privacy Requests

For privacy-related questions, requests, or concerns:

The Royal Jackets

Operated by ECOMM DIGITAL SOLUTION LTD

Email: support@theroyaljackets.com

Website: https://theroyaljackets.com/

Our registered business information is available in the Terms of Service published on our website.